Selling your family home?

How does Vendor Advocacy work?

One of the most common questions Vendors ask is how much extra does it cost to have an Advocate.

The answer is there is no extra cost, not one extra cent. We share the commission paid to the agent just in the same way agents work together or when one agent refers a listing to another.

In other words, for introducing the sale to the agent, they share the commission. In return, I act as your independent voice to make sure your interests are properly looked after.

How do you know which Agent is right?

Selecting a real estate agent can be a daunting experience. The interview is not about you, it is all about the agent, it is their show time. The problem is if you have not been through this process before, how do you know which agent is going to deliver the best outcome when they all talk the same? Or which agent is game enough to tell you the truth about what your home is really worth before the authority is signed? This is when having an independent expert by your side really counts.

Rob is one of Melbourne’s most experienced advocates who is not only well connected with the best agents in town, but knows how they behave and how best to safeguard your interests. That means you can be sure that your agent does not under deliver on the sale of your house from the get-go.

What does a Vendor Advocate Do?

  • Without obligation, I will Inspect the property and provide independent advice on presentation, timing and all matters relating to selling
  • Shortlist the best real estate agents and their personnel for you to choose from
  • Invite the agents to submit their proposals
  • Analyse proposals and provides confidential independent recommendations and advice including striking out any unnecessary advertising
  • Attends Inspections, and where necessary, hold agents to account
  • Provide vendor with weekly updates of agent / buyer activity
  • Oversee all sales activity including attending the auction and handle all negotiations on your behalf
  • At all times, shield you from unnecessary sales pressure

Client Feedback

Bruce & Shandra Simpson, Farmers

What impressed us most about Rob was he did exactly what he said he would do. Our City property was sold within a nanosecond and we got more than what we expected. It was the most hassle-free process we have ever experienced, it was a breeze.

Jeff Hooper, CEO, Accountant

Hand me a calculator and I will nail it. But when it comes to real estate, good luck working out your bottom line. In Rob, I got the expertise, precision and counsel when all I could see were land sharks circling for the kill.

Henry Maling, Financial Planner

Rob has acted for a no. of my clients over the years. His professional wherewithal into the management of the sale has given my clients peace of mind. Rob always puts the client first, not the sale and if there is any conflict, Rob will deal with it handsomely.

Geoff Clifford, Developer

I have engaged Rob on numerous occasions and will continue to do so. His knowledge and honesty is unrivalled. What I love most about Rob is that the buck always stops with Rob and if something is not right, he is your Mr fix it man.


If you think you are vulnerable, you probably are so let Rob make you the expert to avoid the hidden maze of mistakes that so often go unnoticed.



Rob’s vast knowledge of Melbourne’s property landscape gives him an unrivalled edge into which suburbs increase in value. Get Rob on side.


About Rob

Having over 30 years’ experience in the real estate industry, Rob has been around the block a few times.