Frequently Asked Questions

We need an advocate to help us sell our home. How much does it cost ?

The good news is there is no extra cost. That’s right, the vendor does not pay one extra cent. The way it works is that for recommending the agent to the sale, they share the commission. In return, I act as the vendor’s independent voice and provide confidential advice to help make sure the vendor is getting the best deal.

What are the fees for buying?

Our fees are negotiable and operate in a similar way to selling. It is calculated on a percentage basis. The higher the transaction price is, the lower the commission but typically our fees will vary between 1 – 2 % of the purchase price ( subject to GST ).

If we choose to find the house ourselves, does that reduce the fees?

Absolutely, providing you establish this from the beginning. If you have the time or there is no rush you can save a significant amount of money by doing the searching yourself.

Will you accept a set fee?

Yes or you can pay by the hour if you want but be careful what you wish for. If we are unable to find what you are looking for, or it takes a while, then it can become quite costly.

Does the fee I pay include bidding or is that extra? and what happens if we miss out, do I have to keep paying the fee?

You only pay one fee, when the contract has been finalised. This includes all bidding and negotiation with the agents no matter how long it takes.

Why should we use an advocate?

Selling is a bias industry, and mistakes are costly. Without independent advice, how do you know who is telling the truth? and who is going to pull you up when you are about to make a huge blunder?

How do you tackle underquoting?

Stick to the facts. The advice we provide is based on more than 30 years of knowledge and experience, not flimsy opinions. The truth does not lie.

How do I know what is a good investment?

There are a number of criteria we take into account but the key driver is compound growth. We will guide you through the facts so that you make the right decision backed by real sales data that is not generally available to the public.

I hate auctions, can you help with the bidding?

Yes, for a modest fee we can act on your behalf.

We are going to be away for the auction, what should we do?

Not a problem. This happens frequently, particularly with clients who live overseas or interstate. As your advocate, we will arrange for us to act as your Power of Attorney to follow your instructions and guide you through the process.

What is an advocate?

An advocate is someone who fights for the rights of others. A property advocate will cut through the sales bias and provide you with independent advice supported by facts not fiction.

Does having someone independent really matter?

Without knowing or having access to the facts how can you make an informed decision?

Why can’t I do my own research?

You can ! There is a plethora of online information and do it yourself schemes available to the general public that you can purchase but sadly, it is not much help. And even if you did have access to the data that agents and advocates subscribe to, how would you know what data to look for let alone analyse it. This is when experience kicks in.

What is the difference between a valuation and evaluation?

A valuation is an estimate of what a property is worth based on comparable sales evidence. An evaluation on the other hand is an interpretation of the worth of a property to a client based on other considerations such as suitability and other personal needs.

Our Values


From Rob’s perspective professionalism is a measure of success, not a title. Rob’s clients always come 1st; he keeps them focused even when they lose sight of their goals or are overwhelmed by advice from other so called experts. Rob is a Pro.


The term ‘advocate’ is derived from Latin meaning Counsellor, a person who supports and champions for his clients. It requires trust and respect which Rob has buckets . Relationships are built on trust, and his results are outstanding, you can count on that.


You can not buy wisdom off the shelf. To know what is ahead takes years of experience. Like Chess, the game changers in Real Estate happen well before the final move is made. With over 30 years experience Rob will help you stay in front.


The shortest distance between two points is a straight line. Like the Colosseum, Real Estate is a maze, filled with intricate traps and a diverse network of corridors. Take the wrong path can be costly. Let Rob show you the best route home and avoid those fatal real estate traps.


To make sure your agent doesn’t under deliver on the sale of your house get independent advice, call Rob.



Rob’s vast knowledge of Melbourne’s property landscape gives him an unrivalled edge into which suburbs increase in value. Get Rob on side.



If you think you are vulnerable, you probably are so let Rob make you the expert to avoid the hidden maze of mistakes that so often go unnoticed.