Victoria Still The Place To Be

Victoria Still The Place To Be

Back in May, 2000, Steve Bracks announced the winning slogan, Victoria – The Place to be.

Back in May, 2000, Steve Bracks announced the winning slogan, Victoria – The Place to be. Despite it being presented as a public competition, it was later learned that the government had paid for an advertising firm to assist with the slogan.

Back in May, 2000, Steve Bracks announced the winning slogan, Victoria – The Place to be. Despite it being presented as a public competition, it was later learned that the government had paid for an advertising firm to assist with the slogan.

Maybe, Steve Bracks does not deserve the credits for this visionary statement, but almost 20 years on, nothing could be closer to the truth. Here is why :

Not only is Melbourne ranked the World’s most liveable City for the 6th consecutive year, it now boasts the highest population growth per capita in the World out stripping Countries such as China, The United States and Great Britain ! In his final post election headland speech in Sydney, The Treasurer, Scott Morrison was emphatic how important population growth was to our economy. Melbourne is showing the way.

And the news just gets better. With the lease of The Port of Melbourne for a whopping $9.7 billion, and the promise to commit this economic windfall to infrastructure, Melbourne may well become the most liveable city in the world for many decades to come.

From a Property viewpoint the news could not be better. The impact this infrastructure commitment will have on property values will be far reaching. No longer will people need to live in or on the City’s fringes because new transport infrastructure will deliver the City to them. Think of it like a zoom lense. This will have a significant effect on property values across the spectrum but particularly in Regional Victoria. It will also remove the need for high density developments in Melbourne because our transport infrastructure is currently so delinquent.

I call this a ‘Win Win’, Regional Victoria will become populous and the city more liveable and desirable. What a great place to live, the place to be.