Desire, A Recipe For Auction Success
Humans can go to extraordinary lengths when they want something. We call it desire. Most people associate desire with emotion, right? Wrong
Psychologists would argue that desire arises from bodily structures such as cravings, a need to have or lust, and that emotion is purely a mental state. Well, I beg to disagree. Real estate can be highly emotive, and the desire to have can create a fusion that can not be measured by monetary outcome. Last weekend, was a perfect example of what can happen. An auction for the ages, a modest villa sold for 30% more than anything else like it that had been sold recently. It was a life changing break for my clients. To quote somebody else, the end result was more in keeping with the sale of a family home, just like the Beach Box that was sold just recently in Brighton. Fortunately, I was acting for the vendor. Many times, acting for clients buying for investment, I have been outbid by land banking foreigners or owner occupiers. Makes sense really, our desire was based on return and fact, not emotion or a bottomless pocket. So, in closing, was Jamie Packer’s $10 million Diamond Ring an object of desire or was it Mariah Carey? I think both, that’s love.